The norwegian market

Market

Norway have a state owned monopoly retail stores for consumers called Vinmonopolet. Vinmonopolet was started in 1922, and have been responible for all sales of wine and spirits since then to consumers. Vinmonopolet have by the end of 2017 333 outlets spread across Norway.

Total volume in 2016 was 81.304 mill litres with a split of:

  • Wine 66.402.000 litres (up 0.7% from 2015)
  • Liquor 11.306.000 mill litres (up 1.0% from 2015)
  • Beer 2.641.000 litres (up 6.4% from 2015)
  • Fortified wine 519.000 litres (down 3.7% from 2015)
  • Non alcoholic 436.000 litres (up 24.9% from 2015)

 

UPDATES FOR 2016 WILL BE AVAILABLE SOON
On-trade in Norway stands for only 9% of total wine sales in Norway. Total volume in 2014 was 5,756 mill litres, with a split of:

  • red wine 2.789.00 litres
  • white wine 2.106.000 litres
  • rosé wine 115.215 litres
  • sparkling wine 614.929 litres
  • champagne 130.376 litres

On-trade have been in decline the last few years, and change from 2013 to 2014 where -2,4%

 

Source: vinmonopolet.no